Market Share Simulator -Manual-

Table of contents

1.About Brand Loyalty

1. Brand Loyalty is the percentage of customers who use the brand again.
2. Customers who did not use the brand again will use another brand next time.

If loyalty of brand A is "80%" and the number of customers is "100 people", Next time 80 people will use Brand A again, and 20 people will use Brand B.

Calculation is repeated in this condition, and you can observe change in the market share between the two brand.

2.Screen Description

1. Menu Button

   Display following contents.

   • Manual
   • Settings
   • Graph Image Output
   • Copyright Info

2. Display area

   Graphic and Graphs are displayed here.

3. Tab Button

   Switch between "Graphic", "Dynamic Graph" and "Static Graph". Reference

4. Start Button

   Start Simulation. Become Stop Button during Simulation.

5. Reset Button

   Stop Simulation and Reset the value.

6. Parameters

   Current parameters.

Type Description

Graphic

Market Share is represented by the size of the Circle. When you start simulation, the size of the circle will change depending on the Market Share.

Dynamic Graph

Market Share is represented by the Line Graph. When you start simulation, Line Graph will display the current Market Share.

Static graph

Show Line Graph of the range of (0 ≦ n ≦ 500). You can scroll the graph horizontally by Flick.

3.Start Simulation

When you press "Start" Button, simulation that is based on the current parameters will be start.

You can pause the simulation by "Stop" Button.

You can reset the values by "Reset" Button.

4.Parameters Edit

When you select "Settings" from "Menu", "Settings" Screen will be shown.
You can edit parameters in this screen.

Settings Screen

1. Loyalty of Brand A

   Entry field "Loyalty of Brand A".

2. Initial number of Customers of brand A

   Entry field "Initial number of Customers of brand A".

3. Loyalty of Brand B

   Entry field "Loyalty of Brand B".

4. Initial number of Customers of brand B

   Entry field "Initial number of Customers of brand B".

5. Simulation Speed

   Entry field "Simulation Speed"

6. Save Button

   Save parameters and back to the previous page.

7. Back Button

   Back to the previous page.

5.Graph Image Output

You can output Graph image that is range of (0 ≦ n ≦ 100) by selecting "Graph Image Output" from "Menu" Button.

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7.Inquiry

App Page